Bikky, a customer data platform built exclusively for multi-unit restaurants, announced a partnership with America’s fastest growing chain— Dave’s Hot Chicken, the popular Nashville-style hot chicken franchise. By leveraging Bikky’s customer analytics capabilities across almost 150 locations, Dave’s Hot Chicken is gaining a better understanding of how decisions made in the boardroom directly impact customer behavior and as a result, increase revenue.

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“Having the data and analytics from Bikky as an evaluation and prediction tool is game-changing,” says Brad Haley, CMO of Dave’s Hot Chicken. “We can now validate whether our tests are accomplishing our goals for customer acquisition and retention, which allows us to launch new initiatives while mitigating the usual risks associated with doing so.”

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In an effort to attract new customers and drive repeat visits, Dave’s Hot Chicken is utilizing Bikky’s platform to measure performance of potential new menu items including a recent launch of a new cauliflower offering  referred to as Dave’s NOT Chicken. With new launches, Bikky provides menu item analytics to help the chain understand how new menu items like this affect everything from new customer acquisition to churn and average ticket size. This type of deep understanding of the customer was impossible prior to working with Bikky. Their platform immediately increased their identification and reporting on customers from just 10 percent to over 90 percent.

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In a world where most dining is evolving in avenues happening away from the restaurant, finding innovative ways to gain knowledge on customer preferences is essential to success. It’s projected that the online food delivery market will grow to $4843.9 billion by 2032— a 12 percent increase per year from 2023-2032, according to Market.us. This means that the mass of data that brands are gaining from delivery services will only increase in the coming years, and Dave’s Hot Chicken is at the forefront of this shift, making the most of that data via Bikky to guide important consumer-first determinations.

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“Dave’s Hot Chicken is embracing a data-driven approach to menu testing that was unfathomable just a few years ago,” says Abhinav Kapur, Co-Founder and CEO of Bikky. “The Bikky team is proud to be the analytics partner of choice across Dave’s Hot Chicken locations throughout the US, helping them make data-driven decisions that improve profitability and the customer experience.”

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As the partnership continues, Dave’s Hot Chicken plans to expand the use of Bikky’s customer analytics to all 150 locations across the U.S.With Bikky, Dave’s Hot Chicken joins the fastest-growing and most innovative brands who are leveraging intelligence to raise the hospitality bar in the digital age.

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