The Great Greek Mediterranean Grill brings fresh, bold flavors inspired by timeless Mediterranean recipes to communities across the U.S. Founded on authentic family-style Greek dishes and legendary hospitality, the fast-casual concept reached 80+ U.S. locations in 2025.With continued U.S and international growth on the horizon, pricing consistency and franchise alignment became a major focus. The brand partnered with Bikky to understand how pricing affected traffic, frequency, and profitability.

“Using Bikky to compare locations to the rest of the system helps franchisees see the impact of their decisions.”

Before 2025, The Great Greek had limited data to understand performance at the individual location level. As the brand grew beyond 80 locations, it became increasingly difficult to pinpoint why some stores were outperforming—or underperforming—expectations. Was it operations? Pricing? Or something external, like a new competitor opening nearby?

After partnering with Bikky, Marc Manopla, Director of Operations at United Franchise Group, gained access to location-specific performance metrics he’d never had before. While digging into the data, he noticed that one of the brand’s most popular menu items had unusually low sales volume at a specific location. Looking closer, he discovered that the franchisee was pricing the item—a gyro—above the recommended price point. The franchisee assumed that charging more for a best-seller would drive higher returns. In reality, gyro sales at that location declined year over year, while the rest of the system saw steady growth.

“Instead of building their gyro sales, the location was underperforming. The variable that stuck out was the higher gyro price, but they stood by their decision.”

Using data from Bikky, Marc and his team could clearly demonstrate where the location’s pricing and performance sat relative to the rest of the system. The franchisee could see that a lower gyro price led to higher sales volume across locations. 

“By pulling data from Bikky, I could put the information in front of them in black and white. There was no grey area at that point.” 

The data also showed where other menu items at the location were priced appropriately. “We could back our claim a little bit more because items that matched the system-wide average showed year-over-year growth.”

Shifting the conversation from compliance to performance went a long way in bringing the franchisee on board. “We’re not just picking on one decision where they’re out of compliance,” says Manopla. “They can look at all the places where they’re in line or even pacing ahead.”

Once the location’s pricing was brought in line with system averages, the franchisee saw an increase in gyro sales. “It’s not like I’m just lowering the price and making less money,” says Manopla. “With the amount that you’re selling overall and the high margin associated with it, you’re actually getting a bigger return.”

“Everyone wants the business to succeed, but sometimes there are different opinions on how to get there. Using data to tie performance to our recommendations is the best way to get everyone on the same page.”

As The Great Greek continues to scale, they’re building a more data-driven organization by championing Bikky. They find that leading with data speaks louder than assumptions or speculation. “Once you put the data in front of the franchisees, it’s very eye-opening and it gets buy-in.”