Beyond Juicery + Eatery has built its reputation on high-quality ingredients and equally fresh menu innovation. Founded in 2005, the Beyond Juicery team turned a simple idea — making fresh fruit and juices more accessible and convenient—into a fast-casual powerhouse. By 2019, the team expanded into franchising, and today, they have nearly 50 locations across the Midwest and Southeast — and are growing every year. 

A core component of Beyond Juicery’s guest engagement strategy is its seasonal approach to Limited-Time Offers (LTOs). Each year, they launch up to 20 new LTOs that are carefully designed to create opportunities for guest engagement without hindering in-store operations.

Since launching the LTO program, the Beyond Juicery team has steadily built trust with franchisees, enabling them to stay nimble in how they experiment, promote, and execute on new offerings. In 2024, Beyond Juicery’s innovation and culinary teams introduced their boldest innovation yet – the Wildberry Glow smoothie. Departing from their standard offerings and price points, they introduced the Wildberry Glow at nearly twice the price of their other smoothies and increased the value by packing it with 20 beauty-focused ingredients. Its value proposition wasn’t about price—it offered health and lifestyle benefits, positioning the smoothie as more than just a beverage.

The Beyond Juicery team needed data to understand how guests engaged beyond revenue and PMIX to understand the impact of the new item, so they turned to Bikky for insights.

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“Bikky helps us understand guest engagement with a level of detail we’ve never had before” -Achilles Papakonstantinou — Director of Technology, Beyond Juicery + Eatery

Beyond Juicery’s approach to menu innovation has three core pillars: building franchisee trust, reducing operational friction, and creating value for the guest. Their LTOs are thoughtfully designed to increase engagement with existing and new guests. To succeed long-term, whether through nutrition, experience, or convenience, each product must provide value to encourage repeat purchases.

While introducing new menu items naturally provides opportunities for guest engagement, it can also introduce a great deal of operational complexity. Establishing trust with franchisees is critical to the success of Beyond Juicery's LTO program and making sure that offers are scalable across locations and feasible for frontline teams to execute consistently.

Beyond Juicery follows a structured but aggressive testing model for creating items. They build the recipe in a “dream state,” prioritizing flavor, guest appeal, and ingredients before refining it for operational feasibility. New items are first tested in corporate locations and then piloted with a franchisee advisory council that provides feedback on execution, sales impact, and operational challenges to see if this product is worth continued expansion.

As an item is rolled out, sales and PMIX data are carefully monitored in Bikky. The Wildberry Glow was a significant departure from their previous menu innovations. At $13.50 per smoothie, it was nearly double the price of their typical offerings. Rather than the brand's typical value proposition of accessible better-for-you options, the Wildberry Glow had a new value proposition — boasting lifestyle benefits with its 20 beauty-focused ingredients at a higher price point. While initial excitement was high, they needed data to deeply understand the item’s impact on frequency, guest retention, and average check. 

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“Bikky helped us quantify and validate the feedback from our franchise council – we found a winner. Bikky’s data validated this instinct and gave us the confidence to expand what became one of our biggest hits.”

To evaluate Wildberry Glow’s performance, Beyond Juicery leveraged Bikky’s data platform to track guest behavior over 90 days. The team focused on three critical performance metrics:

• PMIX: How often was the Wildberry Glow ordered relative to other menu items?
• Average Check Size: Did the smoothie increase guests’ overall spend, or were they treating the higher-priced item as a meal replacement and trading down on food items?
• Retention: Were guests returning for this item or was it a one-time purchase?

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The results were immediate. Within the first month of launch, Wildberry Glow made up over 3% of total sales. Guests weren’t just substituting their usual orders—they were adding to them. In more than 65% of transactions, guests paired the higher-priced smoothie with at least one additional item, driving a significant lift in check size. On average, checks were $4 to $5 higher for both first-time and repeat guests—a 25% increase compared to the brand's typical $20 check. And it wasn’t just a one-time boost. Bikky’s data showed that Wildberry Glow had one of the highest retention rates on the menu, with guests who ordered it returning almost twice as often as the brand average (21.5% vs. 12%) within 30 days.

“Bikky helps us solve fundamental challenges for growth, from launching new products to expanding our engagement during slower seasons.”

Armed with concrete data from Bikky, Beyond Juicery expanded the specialty smoothie line, introducing Mood and Immunity smoothies to complement the Wildberry Glow. Bikky’s data confirmed that the specialty smoothie line had high repeat purchase rates across the board, proving it was more than just a trend. Plus, with clear evidence of success, franchisees became even more bought into Beyond Juicery’s LTO program, further strengthening the brand’s ability to launch experimental items.

Beyond Juicery’s ability to quantify menu innovation with Bikky is one of their strongest ingredients for success. By tracking guest engagement and retention over time, they built a scalable, repeatable framework for testing, launching, and optimizing high-impact menu items.

“With Bikky, we’ve unlocked new levels of insight into how guests engage with our menu. We’re not just launching new items— we’ve created a strategic LTO program that our guests and franchisees love, and we're able to clearly understand what is working through our guest data”

But Beyond Juicery isn’t stopping at smoothies. As they expand their menu, they’re leaning further into breakfast and protein-forward offerings, using Bikky’s insights to refine their strategy. With a growing focus on attracting both new and repeat guests in the morning daypart, the team is leveraging data to identify top-performing items, optimize pricing, and assess whether these offerings are meeting their goals.

Looking forward, their team is focused on doubling guest frequency and using Bikky’s insights to identify more high-retention items and refine their seasonal LTO strategy. By pairing bold ideas with real-time customer insights from Bikky, Beyond Juicery + Eatery has built a sustainable framework for success—one smoothie, breakfast item, and satisfied guest at a time.