5 lessons in how the best brands use customer data

Posted Posted in Customer data, Customer Engagement, Engagement Strategy, Restaurant Strategy

Getting metaphysical up in here 🧘‍♂️ My biggest lesson from building Bikky is that time is preciously finite and fleeting. Every choice has an opportunity cost. Time spent reading emails on a Saturday morning means no making pancakes for family breakfast (my one redeeming dish when it comes to cooking). I try to filter most […]

The Bikky Restaurant Strategy Playbook, Part I: Are you a Brand, or a Wholesaler?

Posted Posted in Restaurant Strategy, Restaurant Technology, Third-party Delivery

This is not a test. Do not adjust your set. You will need to fundamentally reevaluate every aspect of your restaurant strategy. Third-parties like Grubhub, DoorDash, and Uber Eats are growing quickly. This growth unlocks new revenue channels, but also comes at a (more than just financial) cost. Every order cedes control of the customer […]

Why the third-party delivery business model matters

Posted Posted in Restaurant Technology, Third-party Delivery

Note: this article initially appeared in our CEO’s industry newsletter. Sign up here for regular insight and analysis on the future of restaurant technology. I’ve spent a lot of time the past few weeks thinking about the current third-party delivery business model. Delivery drivers for DoorDash – which raised >$1 billion in the past twelve […]

3 lessons from a month studying sweetgreen’s customer engagement strategy

Posted Posted in Customer Engagement, Engagement Strategy, Industry News

sweetgreen usually comes up in most of our conversations with fast casual operators. How do they do it? What’s their secret? How do we replicate it? Unfortunately, there’s no magic bullet to unlocking brand loyalty that drives >50% digital ordering. Still, I knew I needed to pinpoint some of the ingredients in their recipe of […]

Unpacking Grubhub’s Acquisition of LevelUp

Posted Posted in Customer Engagement, Industry News

A little over a week has passed since Grubhub announced the acquisition of LevelUp, so we’ve had some time to reflect on the deal. Previously, Grubhub typically acquired regional brands (i.e. Foodler, OrderUp, Eat24) that mimicked its own business model — connecting restaurants with diners via a marketplace model. LevelUp though has no delivery business at all, and is […]

You’re Most Likely Tipping More than a Millionaire—Here’s Why

Posted Posted in Industry News, SMS-Based Engagement, What Bikky Does

In the past, we’ve written a lot about the relationships between restaurants and their customers, customers and delivery platforms, and delivery platforms and restaurants. But one relationship in the game that we’ve yet to address is that between delivery drivers and the customers they deliver to. Namely, the issue of tip. This week, we set […]

Order Delivery Disruption: The Future of Food Delivery and How To Regain Control Over Your Restaurant

Posted Posted in Brand Management, Customer Engagement, Engagement Strategy, Industry News, SMS-Based Engagement

News flash: delivery is big. It’s revolutionized a number of industry verticals —electronics, clothing and fashion, groceries, and even razors. And there’s no choice but for it to continue on a long growth trajectory, with so many people choosing to order from their couch instead of going to the store. The restaurant industry is no […]