Unpacking Grubhub’s Acquisition of LevelUp

Posted Posted in Customer Engagement, Industry News

A little over a week has passed since Grubhub announced the acquisition of LevelUp, so we’ve had some time to reflect on the deal. Previously, Grubhub typically acquired regional brands (i.e. Foodler, OrderUp, Eat24) that mimicked its own business model — connecting restaurants with diners via a marketplace model. LevelUp though has no delivery business at all, and is […]

You’re Most Likely Tipping More than a Millionaire—Here’s Why

Posted Posted in Industry News, SMS-Based Engagement, What Bikky Does

In the past, we’ve written a lot about the relationships between restaurants and their customers, customers and delivery platforms, and delivery platforms and restaurants. But one relationship in the game that we’ve yet to address is that between delivery drivers and the customers they deliver to. Namely, the issue of tip. This week, we set […]

Order Delivery Disruption: The Future of Food Delivery and How To Regain Control Over Your Restaurant

Posted Posted in Brand Management, Customer Engagement, Engagement Strategy, Industry News, SMS-Based Engagement

News flash: delivery is big. It’s revolutionized a number of industry verticals —electronics, clothing and fashion, groceries, and even razors. And there’s no choice but for it to continue on a long growth trajectory, with so many people choosing to order from their couch instead of going to the store. The restaurant industry is no […]

Case Study: The Three Biggest Food Delivery Services and What They Mean for You

Posted Posted in Customer Engagement, In-Store Operations, What Bikky Does

A closer look at GrubHub, DoorDash, and UberEats for restaurant owners.   Chances are, if you own a restaurant, the on-demand economy has been changing your business in more ways than one. As long as consumers keep demanding more convenient order and delivery, restaurants will be the one footing the bill. We want to present […]

To Chop or Not to Chop: A Nuanced Look at Understanding Your Customers

Posted Posted in In-Store Operations

Most people assume (rightfully) that us New Yorkers are highly opinionated. Still, there are some things on which we unanimously agree. The subway is the fastest way around town, and the Yankees are the preeminent American sports franchise (don’t @ me). A recent tremor in our culinary landscape though threatens to disrupt our peaceful existence: […]

How These Three Brands Listen to Customers to Boost Revenues

Posted Posted in Customer Engagement, Engagement Strategy

Listening to your customers is always important. In the restaurant industry, though, it’s crucial. Competition is already fierce, and customer expectations keep rising. To stay ahead of the game, restaurants need to keep abreast of what their loyal customers are saying. In this post, we’ll detail how a few forward-thinking restaurants are leveraging different channels […]

The Tools You Need to Build Customer Loyalty

Posted Posted in Customer Engagement, Engagement Strategy

Why focus on loyalty instead of just new customers? In an earlier post, we discussed a restaurant’s never-ending quest for more orders. Achieving this though can come at a high cost: third-party platforms come with high per-order fees, and delivery zone expansion means lengthy travel times and disappointed diners. Instead, we like to turn attention […]