first-party delivery for the win

How to convert customers from third-party delivery to first-party

Posted Posted in Bikky HQ, Customer data, Restaurant Strategy, Restaurant Technology

I’ll be frank. If you’re looking for an easy answer, there isn’t one. Converting guests from third-party delivery requires some risk and digital-marketing know-how. The reward? Better profits and more customer data. At the end of the day, aren’t those the main objectives when it comes to restaurant marketing? Regardless, the key is to never […]

Amazon Go - on the inside

Amazon and the future of food retail

Posted Posted in Bikky HQ, In-Store Operations, Restaurant Strategy, Restaurant Technology

A funny thing happened a couple of months back. On June 11th, Amazon shut down its restaurant delivery business. Here in NYC though, the company opened its latest cashier-less Amazon Go store right next door to my office. On the same day they pivoted out of a corner of e-commerce, they continued their march on brick-and-mortar. This sent my mind […]

5 lessons in how the best brands use customer data

Posted Posted in Customer data, Customer Engagement, Engagement Strategy, Restaurant Strategy

Getting metaphysical up in here 🧘‍♂️ My biggest lesson from building Bikky is that time is preciously finite and fleeting. Every choice has an opportunity cost. Time spent reading emails on a Saturday morning means no making pancakes for family breakfast (my one redeeming dish when it comes to cooking). I try to filter most […]

The Bikky Restaurant Strategy Playbook, Part I: Are you a Brand, or a Wholesaler?

Posted Posted in Restaurant Strategy, Restaurant Technology, Third-party Delivery

This is not a test. Do not adjust your set. You will need to fundamentally reevaluate every aspect of your restaurant strategy. Third-parties like Grubhub, DoorDash, and Uber Eats are growing quickly. This growth unlocks new revenue channels, but also comes at a (more than just financial) cost. Every order cedes control of the customer […]