first-party delivery for the win

How to convert customers from third-party delivery to first-party

Posted Posted in Bikky HQ, Customer data, Restaurant Strategy, Restaurant Technology

I’ll be frank. If you’re looking for an easy answer, there isn’t one. Converting guests from third-party delivery requires some risk and digital-marketing know-how. The reward? Better profits and more customer data. At the end of the day, aren’t those the main objectives when it comes to restaurant marketing? Regardless, the key is to never […]

The Bikky Restaurant Strategy Playbook, Part I: Are you a Brand, or a Wholesaler?

Posted Posted in Restaurant Strategy, Restaurant Technology, Third-party Delivery

This is not a test. Do not adjust your set. You will need to fundamentally reevaluate every aspect of your restaurant strategy. Third-parties like Grubhub, DoorDash, and Uber Eats are growing quickly. This growth unlocks new revenue channels, but also comes at a (more than just financial) cost. Every order cedes control of the customer […]

Why the third-party delivery business model matters

Posted Posted in Restaurant Technology, Third-party Delivery

Note: this article initially appeared in our CEO’s industry newsletter. Sign up here for regular insight and analysis on the future of restaurant technology. I’ve spent a lot of time the past few weeks thinking about the current third-party delivery business model. Delivery drivers for DoorDash – which raised >$1 billion in the past twelve […]