Rethinking restaurants after COVID-19

Posted Posted in COVID-19, Industry News, Restaurant Strategy

Solomon Choi is optimistic about restaurants after COVID-19. He’s the founder and CE-Yo! of 16 Handles, the leading frozen yogurt brand in NYC. He started in 2008, when the financial crisis was about to reshape our lives. And he’s never raised a dollar of outside capital, constantly competing with (and outlasting) better-funded upstarts. Like Andrew […]

Why do restaurants stay open during COVID-19?

Posted Posted in COVID-19, Industry News, Restaurant Strategy

Andrew Schnipper is keeping his restaurants open during COVID-19. He’s the founder of Schnippers Restaurant Group in NYC and a pillar of the NYC restaurant community. He’s pragmatic, straightforward, and honest about where restaurants are heading after COVID-19. Andrew’s built brands through through 9/11, the financial crisis + great recession, and now this pandemic. And […]

first-party delivery for the win

How to convert customers from third-party delivery to first-party

Posted Posted in Bikky HQ, Customer data, Restaurant Strategy, Restaurant Technology

I’ll be frank. If you’re looking for an easy answer, there isn’t one. Converting guests from third-party delivery requires some risk and digital-marketing know-how. The reward? Better profits and more customer data. At the end of the day, aren’t those the main objectives when it comes to restaurant marketing? Regardless, the key is to never […]

customer service + restaurant CRM in action

WTF is a restaurant CRM?

Posted Posted in Customer data, Customer Engagement, Restaurant Strategy, Restaurant Technology, What Bikky Does

Here’s the thing. You’re in the hospitality business, so the very definition of your job is customer relationship management (CRM). Your job is to make people happy and ensure they come back for more. In the old days, your CRM was your cashier or Maitre D’ – the person who actually engaged with your customer. […]

Amazon Go - on the inside

Amazon and the future of food retail

Posted Posted in Bikky HQ, In-Store Operations, Restaurant Strategy, Restaurant Technology

A funny thing happened a couple of months back. On June 11th, Amazon shut down its restaurant delivery business. Here in NYC though, the company opened its latest cashier-less Amazon Go store right next door to my office. On the same day they pivoted out of a corner of e-commerce, they continued their march on brick-and-mortar. This sent my mind […]

5 lessons in how the best brands use customer data

Posted Posted in Customer data, Customer Engagement, Engagement Strategy, Restaurant Strategy

Getting metaphysical up in here 🧘‍♂️ My biggest lesson from building Bikky is that time is preciously finite and fleeting. Every choice has an opportunity cost. Time spent reading emails on a Saturday morning means no making pancakes for family breakfast (my one redeeming dish when it comes to cooking). I try to filter most […]

The Bikky Restaurant Strategy Playbook, Part I: Are you a Brand, or a Wholesaler?

Posted Posted in Restaurant Strategy, Restaurant Technology, Third-party Delivery

This is not a test. Do not adjust your set. You will need to fundamentally reevaluate every aspect of your restaurant strategy. Third-parties like Grubhub, DoorDash, and Uber Eats are growing quickly. This growth unlocks new revenue channels, but also comes at a (more than just financial) cost. Every order cedes control of the customer […]