Unpacking Grubhub’s Acquisition of LevelUp

Posted Posted in Customer Engagement, Industry News

A little over a week has passed since Grubhub announced the acquisition of LevelUp, so we’ve had some time to reflect on the deal. Previously, Grubhub typically acquired regional brands (i.e. Foodler, OrderUp, Eat24) that mimicked its own business model — connecting restaurants with diners via a marketplace model. LevelUp though has no delivery business at all, and is […]

You’re Most Likely Tipping More than a Millionaire—Here’s Why

Posted Posted in Industry News, SMS-Based Engagement, What Bikky Does

In the past, we’ve written a lot about the relationships between restaurants and their customers, customers and delivery platforms, and delivery platforms and restaurants. But one relationship in the game that we’ve yet to address is that between delivery drivers and the customers they deliver to. Namely, the issue of tip. This week, we set […]

Order Delivery Disruption: The Future of Food Delivery and How To Regain Control Over Your Restaurant

Posted Posted in Brand Management, Customer Engagement, Engagement Strategy, Industry News, SMS-Based Engagement

News flash: delivery is big. It’s revolutionized a number of industry verticals —electronics, clothing and fashion, groceries, and even razors. And there’s no choice but for it to continue on a long growth trajectory, with so many people choosing to order from their couch instead of going to the store. The restaurant industry is no […]