3 lessons from a month studying sweetgreen’s customer engagement strategy

Posted Posted in Customer Engagement, Engagement Strategy, Industry News

sweetgreen usually comes up in most of our conversations with fast casual operators. How do they do it? What’s their secret? How do we replicate it? Unfortunately, there’s no magic bullet to unlocking brand loyalty that drives >50% digital ordering. Still, I knew I needed to pinpoint some of the ingredients in their recipe of […]

Unpacking Grubhub’s Acquisition of LevelUp

Posted Posted in Customer Engagement, Industry News

A little over a week has passed since Grubhub announced the acquisition of LevelUp, so we’ve had some time to reflect on the deal. Previously, Grubhub typically acquired regional brands (i.e. Foodler, OrderUp, Eat24) that mimicked its own business model — connecting restaurants with diners via a marketplace model. LevelUp though has no delivery business at all, and is […]

Order Delivery Disruption: The Future of Food Delivery and How To Regain Control Over Your Restaurant

Posted Posted in Brand Management, Customer Engagement, Engagement Strategy, Industry News, SMS-Based Engagement

News flash: delivery is big. It’s revolutionized a number of industry verticals —electronics, clothing and fashion, groceries, and even razors. And there’s no choice but for it to continue on a long growth trajectory, with so many people choosing to order from their couch instead of going to the store. The restaurant industry is no […]