sweetgreen usually comes up in most of our conversations with fast casual operators. How do they do it? What’s their secret? How do we replicate it? Unfortunately, there’s no magic bullet to unlocking brand loyalty that drives >50% digital ordering. Still, I knew I needed to pinpoint some of the ingredients in their recipe of […]
News flash: delivery is big. It’s revolutionized a number of industry verticals —electronics, clothing and fashion, groceries, and even razors. And there’s no choice but for it to continue on a long growth trajectory, with so many people choosing to order from their couch instead of going to the store. The restaurant industry is no […]
What your restaurant can learn from Chipotle’s new strategy Some things at Chipotle are perfect just the way they are (that hint of fresh lime complementing the salt on their tortilla chips, anyone?). Management, though, has recognized the need to freshen up the brand. And with the unveiling of new CEO Brian Niccol’s […]
Listening to your customers is always important. In the restaurant industry, though, it’s crucial. Competition is already fierce, and customer expectations keep rising. To stay ahead of the game, restaurants need to keep abreast of what their loyal customers are saying. In this post, we’ll detail how a few forward-thinking restaurants are leveraging different channels […]
Why focus on loyalty instead of just new customers? In an earlier post, we discussed a restaurant’s never-ending quest for more orders. Achieving this though can come at a high cost: third-party platforms come with high per-order fees, and delivery zone expansion means lengthy travel times and disappointed diners. Instead, we like to turn attention […]
The quest for more orders When I talk to restaurants, the most common question I get is “can you bring me more orders?” The short answer is yes, Bikky can give you more orders, but not in the way you typically think. In the hugely competitive restaurant industry, more orders = more revenue, so it’s […]