first-party delivery for the win

How to convert customers from third-party delivery to first-party

Posted Posted in Bikky HQ, Customer data, Restaurant Strategy, Restaurant Technology

I’ll be frank. If you’re looking for an easy answer, there isn’t one. Converting guests from third-party delivery requires some risk and digital-marketing know-how. The reward? Better profits and more customer data. At the end of the day, aren’t those the main objectives when it comes to restaurant marketing? Regardless, the key is to never […]

customer service + restaurant CRM in action

WTF is a restaurant CRM?

Posted Posted in Customer data, Customer Engagement, Restaurant Strategy, Restaurant Technology, What Bikky Does

Here’s the thing. You’re in the hospitality business, so the very definition of your job is customer relationship management (CRM). Your job is to make people happy and ensure they come back for more. In the old days, your CRM was your cashier or Maitre D’ – the person who actually engaged with your customer. […]

5 lessons in how the best brands use customer data

Posted Posted in Customer data, Customer Engagement, Engagement Strategy, Restaurant Strategy

Getting metaphysical up in here 🧘‍♂️ My biggest lesson from building Bikky is that time is preciously finite and fleeting. Every choice has an opportunity cost. Time spent reading emails on a Saturday morning means no making pancakes for family breakfast (my one redeeming dish when it comes to cooking). I try to filter most […]