What your restaurant can learn from Chipotle’s new strategy Some things at Chipotle are perfect just the way they are (that hint of fresh lime complementing the salt on their tortilla chips, anyone?). Management, though, has recognized the need to freshen up the brand. And with the unveiling of new CEO Brian Niccol’s […]
A closer look at GrubHub, DoorDash, and UberEats for restaurant owners. Chances are, if you own a restaurant, the on-demand economy has been changing your business in more ways than one. As long as consumers keep demanding more convenient order and delivery, restaurants will be the one footing the bill. We want to present […]
Listening to your customers is always important. In the restaurant industry, though, it’s crucial. Competition is already fierce, and customer expectations keep rising. To stay ahead of the game, restaurants need to keep abreast of what their loyal customers are saying. In this post, we’ll detail how a few forward-thinking restaurants are leveraging different channels […]
Why focus on loyalty instead of just new customers? In an earlier post, we discussed a restaurant’s never-ending quest for more orders. Achieving this though can come at a high cost: third-party platforms come with high per-order fees, and delivery zone expansion means lengthy travel times and disappointed diners. Instead, we like to turn attention […]
How much does Yelp matter? Graffiti has always fascinated us here at Bikky. It’s loud, public, and – when it comes to its benefits – very much a matter of opinion. Local businesses view Yelp much the same way. Reviews are permanent public signals to future customers about your brand. However, unlike graffiti, they can’t […]
The quest for more orders When I talk to restaurants, the most common question I get is “can you bring me more orders?” The short answer is yes, Bikky can give you more orders, but not in the way you typically think. In the hugely competitive restaurant industry, more orders = more revenue, so it’s […]