Why the third-party delivery business model matters

Posted Posted in Restaurant Technology, Third-party Delivery

Note: this article initially appeared in our CEO’s industry newsletter. Sign up here for regular insight and analysis on the future of restaurant technology. I’ve spent a lot of time the past few weeks thinking about the current third-party delivery business model. Delivery drivers for DoorDash – which raised >$1 billion in the past twelve […]

3 lessons from a month studying sweetgreen’s customer engagement strategy

Posted Posted in Customer Engagement, Engagement Strategy, Industry News

sweetgreen usually comes up in most of our conversations with fast casual operators. How do they do it? What’s their secret? How do we replicate it? Unfortunately, there’s no magic bullet to unlocking brand loyalty that drives >50% digital ordering. Still, I knew I needed to pinpoint some of the ingredients in their recipe of […]

Unpacking Grubhub’s Acquisition of LevelUp

Posted Posted in Customer Engagement, Industry News

A little over a week has passed since Grubhub announced the acquisition of LevelUp, so we’ve had some time to reflect on the deal. Previously, Grubhub typically acquired regional brands (i.e. Foodler, OrderUp, Eat24) that mimicked its own business model — connecting restaurants with diners via a marketplace model. LevelUp though has no delivery business at all, and is […]

To Chop or Not to Chop: A Nuanced Look at Understanding Your Customers

Posted Posted in In-Store Operations

Most people assume (rightfully) that us New Yorkers are highly opinionated. Still, there are some things on which we unanimously agree. The subway is the fastest way around town, and the Yankees are the preeminent American sports franchise (don’t @ me). A recent tremor in our culinary landscape though threatens to disrupt our peaceful existence: […]

How These Three Brands Listen to Customers to Boost Revenues

Posted Posted in Customer Engagement, Engagement Strategy

Listening to your customers is always important. In the restaurant industry, though, it’s crucial. Competition is already fierce, and customer expectations keep rising. To stay ahead of the game, restaurants need to keep abreast of what their loyal customers are saying. In this post, we’ll detail how a few forward-thinking restaurants are leveraging different channels […]

The Tools You Need to Build Customer Loyalty

Posted Posted in Customer Engagement, Engagement Strategy

Why focus on loyalty instead of just new customers? In an earlier post, we discussed a restaurant’s never-ending quest for more orders. Achieving this though can come at a high cost: third-party platforms come with high per-order fees, and delivery zone expansion means lengthy travel times and disappointed diners. Instead, we like to turn attention […]