customer service + restaurant CRM in action

WTF is a restaurant CRM?

Posted Posted in Customer data, Customer Engagement, Restaurant Strategy, Restaurant Technology, What Bikky Does

Here’s the thing. You’re in the hospitality business, so the very definition of your job is customer relationship management (CRM). Your job is to make people happy and ensure they come back for more. In the old days, your CRM was your cashier or Maitre D’ – the person who actually engaged with your customer. […]